We've all heard that people won't read our copy. And yet, that's the whole point of writing, isn't it? So what do we do as designers to ensure, or at least encourage them to read it? Well, it's more than just one thing, unfortunately, but here's one thing you can do that helps. Give it rhythm. This is one of my favorites, I guess because I used to be a drummer and I love rhythms. So, how do you add rhythm to copy, you may be wondering. It's really not so difficult and if you think about it, it makes sense.
Solutions
We all hate endless blocks of text. Maybe it's our need to feel like we're getting somewhere or making progress, and large blocks of text seem to make us feel just the opposite. So how do we change that? Add rhythm by using shorter paragraphs, putting in sub-heads, add some bold or italic for effect, all of which will give your copy some texture. Visually, it will look less daunting and mentally, it will be more engaging. Give it a try - I think you'll be surprised what a difference it makes.
